Our practical work is to do a film trailer. Here are versions of trailers from different genres and companies to see different styles:
http://www.youtube.com/watch?v=sBGbKCm_pQQ
http://www.youtube.com/watch?v=sECzJY07oK4
http://www.youtube.com/watch?v=AIzbwV7on6Q
These films are on film websites. An example of this is the Harry Potter website. The website is very simple, so we can focus on the image of Harry Potter, and the trailer. As Harry Potter is so large, and well known, the title, picture of HArry, and also the music is iconic, denoting magic and mystery which is linked closly with Harry Potter. The image of Harry is so much so iconic, that his picture is larger and more significant than the trailer- the dircet eye contact forcing you to notice him. However, as he is cloaked in darkness, the connotes danger, trouble and enigma. The colour scheme echos this, with lightening text, and silver rain- connoting storms, and oncoming danger.
The colour scheme is the same on the tabs or links which run ovre the top. The placing of the photo image and thetext box has shifted alittle. This means that the pictures captire your eye as they change. However, the layout is similiar on all different pages, and the music plays over the top to involve more senses.
Similiar to this is the Looking for Eric website. Like Harry Potter, it is simple and to the point-leaving the focus on the trailer. The trailer is in the centre to capture most attention, and plays over and over, to make sure none is missed. Over the top is a rolling banner of what has been said about it, and the iconic stars, as well as the changing words in a postive semantic feild mean that the feeling is projected onto the person. The webiste also used pictures, although the large image on the left is in black and white, connoting that he is unknown, and is the "Eric" being looked for. The website is in the english colour scheme, and this is consistent throughout the website. The layout of the page- focus centre, same pictures, and links at the top- stay the same in all other pages. An example is the postie jokes page. This colloquialism is appealing, and the idea that it comes form the public is intersteting. However, the continuity of the pages means that it is easy to remember.
A llst website is Hangover. This, unlike the others, has a photo of the actors behind the trailer, which takes away from the trailer, especailly as the actors are all looking at the camera, which is direct. Also, the picture is caotic, as it has a mixz of animals and people, as well as establishing the comedy genre by the facial expressions and rediculous actions. The title is also mixed up with the people, showing the film's intergration with choas, as well as an expectation that we should know it already. On other pages, the picture changes, which allows snapshots of the film, and leavings an enigma of story and taster for the reader. Unlike both others, the layout and colour cahnge dramnatically form page to page. On the synopsis page, the picture is green, the text in a box in the right hand corner (where your eye is) and the only thing the same is the title. However, this is interesting, and shows the nature of the film.
Monday 15 June 2009
Year 12
This year in media, we are doing the coleective identity within the media, and the identity of the British Film. To be a British film, it needs 3 of the following:A british director, producers, production company, subject matter or issue and a mostly British cast. Some examples we found were "This is England", "Golden Compass" "Becoming Jane" "Nanny Macfee" and "Slumdog Millionaire". However, as Slumdog millionaire is about India, and by an English director. This shows a cross of identity between the 2 countries. Here are 3 iconic British pictures:
The British identity is very popular- films with a British dimension have had enormous worldwide commercial success in other indusrties such as Hollywood. The top seven highest-grossing films worldwide have some British historical, cultural or creative dimensions: Titanic, The Lord of the Rings, and two Harry Potter movies. About two-thirds of the top twenty most commercial films, with combined cinema revenues of about $13 billion, had a substantial British dimension.
However, the British cinema market is too small for the British film industry to successfully produce Hollywood-style blockbusters over a sustained period. Therefore, the industry has not been able to produce commercial success internationally in comparison to some Hollywood movies such as Titanic. Therefore, Hollywood produces larger, expensive films often, whears British films might not have the big block buster feeling.
The British film industry has a divided attitude to Hollywood. On the one hand Hollywood provides work to British directors, actors, writers, production staff and studios, enables British history and stories to be made as films, and opens up the US and world markets to a limited participation by some in the British film industry. On the other hand, the loss of control and profits, and the market requirements of the US distributors, are often seen to endanger and distort British film culture.
However, the film industry in Britian is still thriving, and has produced films such as Slumdog Millionaire, or Trainspotting, which have created large impact, and gained many awards and credits.
The British identity is very popular- films with a British dimension have had enormous worldwide commercial success in other indusrties such as Hollywood. The top seven highest-grossing films worldwide have some British historical, cultural or creative dimensions: Titanic, The Lord of the Rings, and two Harry Potter movies. About two-thirds of the top twenty most commercial films, with combined cinema revenues of about $13 billion, had a substantial British dimension.
However, the British cinema market is too small for the British film industry to successfully produce Hollywood-style blockbusters over a sustained period. Therefore, the industry has not been able to produce commercial success internationally in comparison to some Hollywood movies such as Titanic. Therefore, Hollywood produces larger, expensive films often, whears British films might not have the big block buster feeling.
The British film industry has a divided attitude to Hollywood. On the one hand Hollywood provides work to British directors, actors, writers, production staff and studios, enables British history and stories to be made as films, and opens up the US and world markets to a limited participation by some in the British film industry. On the other hand, the loss of control and profits, and the market requirements of the US distributors, are often seen to endanger and distort British film culture.
However, the film industry in Britian is still thriving, and has produced films such as Slumdog Millionaire, or Trainspotting, which have created large impact, and gained many awards and credits.
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